Keep the site running. Keep marketing moving.
For a hotel software company, a website is more than a digital brochure. It helps explain the product, attract accommodation providers and support marketing campaigns. When bugs, outages or performance problems arise, the impact reaches the marketing team too: it depends on those pages to communicate and publish on time.
Amenitiz, a Barcelona-based software company serving hotels and other hospitality properties, needed to address these kinds of problems on its WordPress website. The assignment was short, with a clear priority: help the marketing department restore a more reliable site and make it easier to create and maintain pages.
A marketing site is part of the product story
Explain and attract
The website needed to explain the product and support the acquisition of hotels and other accommodation providers.
Keep publishing
The marketing team depended on reliable pages to maintain content, communicate and launch campaigns.
Restore a reliable base
Decoders combined issue resolution with improvements to how pages were built. The work addressed bugs, interruptions and performance problems while helping the team maintain and publish content with less friction. In this kind of situation, fixing urgent issues is only part of the challenge. It also matters that improvements support the team's day-to-day work after the engagement.
Restore reliability. Make publishing less fragile.
Urgent troubleshooting and the team's day-to-day publishing needs belonged in the same plan.
Connect fixes to publishing
Stabilise: address bugs, interruptions and performance problems.
Improve the workflow: make pages easier to create and maintain.
Begin selected pages: start redevelopment of landing pages using a different approach.
Support campaigns: help the team put new pages and tools into practice.
Selected landing pages were a bridge to better campaigns
The assignment included beginning a redevelopment of selected landing pages using a different approach. The aim was to create pages better suited to marketing needs and support the launch of new campaigns. Decoders also helped the team with new pages and tools, connecting technical work to what the marketing department needed to put into practice.
A focused engagement, not a full rebuild
For the site
Address the problems getting in the way and begin improving selected landing pages.
For marketing
Support page creation, maintenance and tools that help the team keep delivering campaigns.
The team needed tools it could keep using
The approach was practical and matched the scope of the engagement. It was not a full rebuild of the website, but focused on addressing the problems that were getting in the way and helping the team move forward with its pages. The work combined immediate troubleshooting with changes intended to support publishing and maintenance. This kept attention on both the site's reliability and its usefulness for campaigns.
No invented impact figures
No quantified performance or commercial results were provided for this engagement, so the case does not claim impact figures that were not measured. Its value lies in the work undertaken: addressing bugs and outages, improving performance, beginning the redevelopment of selected pages, and supporting the creation of new marketing pages and tools.
Reliability and publishing, together
The value to Amenitiz was technical support to stabilise its website and help the marketing team continue publishing and developing campaigns. For companies whose websites play a direct role in customer acquisition, the project shows why it matters to address operational issues while enabling marketing teams to keep delivering.
A similar challenge?
Talk through what needs to change, what needs to keep working and a practical place to begin.
